Blog Full - Ashok Karania

7 May 2012

Can Aamir Khan Change India?

Trust Aamir Khan to break the mould and challenge the environment. The Marketing Genius with a Midas Touch has once again attempted to change the game. This time he wants India and Indians to change. A formidable challenge – but even if he changes one Indian, it is worth the effort. Atleast he is being a part of change, rather than being an arm-chair spectator.

Aamir Khan’s foray in National Television ‘Satyameve Jayate‘ has all the right ingredients. A national topic. A problem that is stopping India from becoming a Shining India. The opening topic was the issue of female foeticide. The topic was given complete justice and all perspectives of the issue were covered. The ‘Call to Action’ was the petition and the donation. The huge awareness to the cause is a great service as well.

Aamir’s marketing mind ensured that all the Star Properties and Doodarshan ensure that India does not miss the message. His collaborations with Airtel, Axis Bank and Reliance Foundation are the best advertisements for the power of marketing. Donate money to the causes via Airtel SMS. Donate Money via Online or Branch Banking at Axis Bank. Reliance Foundation matches the donations of the Indians.

The idea is great. The causes will be relevant to growing India. He is doing the right thing. Can he bring Jasmine Revolution to India? Can he change the indifferent Indians? Can he change the social thinking? He is using all his prowess, popularity and intelligence Good ideas need good luck and good support. Let us support him in our own way – time, effort, support and money!

4 May 2012

The Rise Of Gujarati Cinema – Kevi Rite Jaish

The Regional Cinema in India has seeing a good upsurge in the recent times. The Corporatization of the Indian Film Industry and The Professional Management Practices have started making an impact beyond the Hindi Film Industry. The New Story Lines, The Young Talent, The Effective Use of Technology and The Business Management Mantras have yielded rich results for Bengali, Marathi and Punjabi Films.

The Gujarati Film Industry is the next in line to redefine itself. Ritam Bhatnagar is one shining example of the young talent leading the way. As an executive producer of Kevi Rite Jaish, he has invested in a script that youth can relate to, used the latest technologies and gave it the right contemporary look which people can relate to. And the results seems inspiring – the first look of Kevi Rite Jaish is interesting ! Have a look:

More Power to young talented film makers like him and others !

22 Apr 2012

Coke’s ‘Share A Coke’ Campaign – Marketing Genius!

19 Apr 2012

Celebrating The 100 Years Of Indian Cinema

The Indian Film Industry enters its 100th year ! Time to celebrate and rejoice !

Cinema was discovered in Europe and developed in the United States into a commercial product. It arrived in India immediately after it was invented at the turn of the 19th century.

The beginning of India’s film industry can be traced to an advertisement which appeared in the Times of India on July 7, 1896, inviting people to witness “the wonder of the world,” Lumiere Brothers’ moving pictures. Lumiere Brothers showcased the six soundless short films at Bombay’s Watson Hotel on July 7, 1896. The very first Indian film was Wrestlers in 1899.

The year 1913 marked the production and release of India’s first full-length indigenous silent feature film, Raja Harishchandra. It was made by Dhundirak Govind Phalke or Dadasaheb Phalke, who is also known as the ‘father of Indian cinema’. The film was released on May 3, 1913 at the Coronation Cinema, Bombay and had titles in Hindi and English. He was inspired by seeing a screening of Life of Christ in 1910. This movie not only became a runaway success, it also became the template of future. The film was first premiered on April 21, 1913. Thus today, Indian Cinema enters the 100th year !

The Indian Film Industry is one of the most unique industries in India. Consider the following facts:
1. It provides direct and indirect employment to nearly six million people.
2. It is the most democratic and secular industry in India. The most educated and the least literate work together as a team.
3. It provides entertainment to millions of people in today’s stressful times.
4. It has the power to influence the society and its beliefs. Rang De Basanti led to retrial in Jessica Lal Murder case. Madhur’s Blue Saree in HAHK led revival of the industry in UP. Ek Duje Ke Liye unfortunately led to many suicides in love.
5. It is India’s most famous export and the creator of Soft Power. Across nations and cultures, Bollywood is recalled and relished.
6. It is the only film Industry in the world, where Hollywood has not been able to make inroads.
7. It is the industry where talent, creativity and hard work can take you the top of the ladder.

Let us celebrate the magic of Indian Cinema !