Great Ads : Parle-G

The Recent Parle-G Ad is an great example of taking an earlier concept forward and strengthening the positioning.

The Parle-G campaign took off with G Means Genius. The new Ad focuses on childhood and curiosity. It depicts children’s ability to find solutions to problems if they’re given free rein—like a boy flying a plastic kite in a downpour, or a girl drawing a scuba-diver around a fire extinguisher on the wall.

The track for the commercial is a winner : “Roko mat toko mat (Don’t stop, don’t interrupt)”, especially when the singer says, “Ande ke andar hi kaise udenge yaar (How will we take flight if cocooned)?”

A great Ad – smart, wonderful, meaningful, engaging and very very brand-relevant.

I am a big fan of Parle Group. Parle always has been an innovative company. It is behind the biggest brands and creates new products regularly. KissMe, Meldoy, Poppins, Monaca, Hide And Seek, Krackjack, Mango Bite etc. The earlier Parle Group also had Thums-Up, GoldSpot, Citra, Frooti, Bisleri and Bailey among the fold.

Vibrant Gujarati : Launch Of Global GujaratiLexicon

Gujaratilexicon completed 6 years of remarkable journey on 13th January 2013. On this auspicious occasion, Gujaratilexicon introduced Global Gujaratilexicon – a vision to bridge Gujarati with the leading global languages of the world.

The world is becoming a global village. Our Gujarati friends have made their mark across the world and made us proud. Our Gujarati friends are now looking east and have developed strong relations with China and Japan. Gujaratilexicon is looking to cater to the language needs of these friends and help them.

Global Gujaratilexicon has been launched with Gujarati-Japanese and Gujarati-Chinese lexical resources. The project is launched with the 5000 Gujarati – Japanese and Gujarati – Chinese words in Phase I. The website will help Gujarati – Japanese – Chinese businessmen, students, researchers, translators and tourist to find words in a single Click.

Japanese and Chinese Businessmen will find that ‘Vibrant Gujarat’ has ‘Vibrant Gujarati’ as well !

Global Gujaratilexicon search result will display Gujarati word and its English and Japanese – Romaji meaning along with the pronunciation in Gujarati. The same feature is available for the Chinese words. Website also offers converted sentences for basic day-to-day communication.

For instance, if we want to Thank Anyone in Gujarati, we will say ‘તમારો આભાર’ and in English ‘Thank You’, what if we want to repeat the same in Japanese and Chinese ! The answer will be ‘Arigatō gozaimasu’ (‘આરીગાતો ગોઝાઇમાસ’) and ‘Xièxie’ (’શીએશીએ’).

The success of the Global Gujaratilexicon is a vindication of a 90 year young visionary, Shri R P Chandaria. His relentless passion and missionary zeal for language moved across continents and organizations. The launch of Gujaratilexicon on Jan 13, 2006 as a megalanguage portal was a starting point of ongoing language initiatives. Saras Spellchecker, Bhagwadgomandal, Lok-Kosh, Crossword, Quiz, GL Gems, Kids Games have enlarged the vision.

In addition to these, Gujaratilexicon has 13 New Ideas for Year 2013 :

1. Gujarati – Japanese Dictionary
2. Gujarati – Chinese Dictionary
3. GL YouTube Channel
4. New Games
5. Gujaratilexicon Mobile Application
6. Graphical Interface Of GL Web Portal
7. Law Dictionary
8. Medical Dictionary
9. Technical Dictionary
10. Sanskrit – Gujarati Dictionary
11. Urdu – Gujarati Dictionary
12. Graphical Computer Ni Clicke
13. GL Books

Gujaratilexicon is inspired to continue our vision of modernizing and spreading Gujarati Language through adoption of latest technology. Gujaratilexicon Team is looking forward to cater Techno-Language projects to the Gujarati Lovers in the year 2013.

JWT's 100 Things to Watch in 2013

JWT’s 100 Things to Watch in 2013

Future-gazing is a challenging exercise which highlights the evolutionary trends and visionary breakthroughs. The new year is a time that brings future-gazing into front and we usually see lot of new predictions. Ann Mac, Director of Trendspotting and his team at JWT Intelligence have produced a list of the 100 Things to Watch, which predict the ideas that could shape our world in 2013.

According To JWT, the list is based on research across sectors such as travel, technology, food, retail and sustainability and the list reflects the major developments bubbling up. Technology takes the spotlight once more with “appcessories,” digital ecosystems, flexible screens, and responsive Web design topping the list. Other top things to watch include new foods and ingredients like faux meat and chia seeds. There are emerging trends like quiet products, shopping hotels, mindful living, privacy etiquette, and adult playgrounds.

I reviewed the list and I can see these things clearly unfolding in the world:
Appcessories
Instant-Erase Apps
Medical Smartphones
Live-Streaming Life
Mobile-Optimized Goes Mainstream
NFC Tags
Online Groceries
Paperless Education
Passwords 2.0
Prime Time for Second Screen
Responsive Web Design
Social Media Hacks
Stress-Monitoring Apps
Tablet Shopping
User-Based Insurance
Tech-Enabled Farm-to-Fork
Biometric Authentication
Wireless Charging
Window Shopping
Data Scientists: The New Hotshots
Detoxifying Life

Check The Slide Share presentation of JWT Intelligence for “100 Things To Watch In 2013“!

100 Things to Watch in 2013:
1. 3D Bioprinting
2. Adult Playgrounds
3. African Tech Stars
4. Allergen-Free
5. Alternative Brand Currencies
6. Ambushed by Amazon
7. Appcessories
8. The Arabic Web
9. B2C/P2P Partnerships
10. Bee Venom
11. Biometric Authentication
12. Blocking Social Media Bores
13. Chia Seeds
14. Click-and-Collect Shopping
15. “Cloaking”
16. Coaching Brands
17. Cool Techie Camps
18. Crowdsourced Translation
19. Cutting out the Middleman
20. Cyber War
21. Dads in the Aisles
22. Data Scientists: The New Hotshots
23. Decline of Chinese Bling
24. Desalination
25. Detoxifying Life
26. Digital Ecosystems
27. Drones
28. ecoATM
29. Egg Freezing
30. Emotion Recognition
31. The End of Voicemail
32. Faux Meat
33. Fitness Beyond the Gym
34. Flexible Screens
35. Food Sharing
36. Frontier Markets
37. G20 Devolves to G-Zero
38. Gender-Blurred Toys
39. Geofencing
40. Green Growth
41. Handwriting = Hieroglyphics
42. Hotels in Africa
43. Human-Centered Tech
44. Humane Food
45. Hyper-Personalized Customer Service
46. Impact Sourcing
47. Imperfection
48. Individual Attention
49. Instant-Erase Apps
50. JOMO (Joy Of Missing Out)
51. Live-Streaming Life
52. Low-Cost Robots
53. Low-Tech Device Charging
54. Media That Gets to Know You
55. Medical Smartphones
56. Menu-Free Dining
57. Midcalorie Foods
58. Mindful Living
59. Mobile-Optimized Goes Mainstream
60. MOOC Stars
61. Nature As Antidote
62. Neurotechnology
63. New Digital Royalty
64. News Bites
65. NFC Tags
66. Objects With Attitude
67. Offset Thinking
68. Online Groceries
69. Paperless Education
70. Passwords 2.0
71. Patchwork Earnings
72. Personal Data Ownership
73. Prime Time for Second Screen
74. Privacy Etiquette
75. Quiet Products
76. Reduced-Guilt Candy
77. Responsive Web Design
78. Retailers Enable Recycling
79. River Cruising
80. Self-Service
81. Serialized Digital Fiction
82. Set Jetting
83. Shopping Hotels
84. Social Media Hacks
85. Standup Desks
86. Stress-Monitoring Apps
87. Sugru
88. Tablet Shopping
89. Tech-Enabled Farm-to-Fork
90. Teff
91. Trade School
92. Trust Ratings
93. User-Based Insurance
94. Variable Pricing
95. Vegetable Boxes
96. Vertical Farming
97. Video Games As Art
98. Window Shopping
99. Wireless Charging
100. Yogurt Shops

Saptak Music Festival – India’s Finest, Ahmedabad’s Pride!

Saptak Music Festival – The most awaited event for classical music lovers in India and especially Ahmedabad. The thirteen day long festival is the highly anticipated event in the calendar of every music connoisseur. It is the one place where titans and giants of the music industry come and perform to a highly appreciative audience.

Saptak 2013 started on Jan 1, 2013 and continues till Jan 13, 2013. Saptak 2013 line up includes Pandit Jasraj, Pandit Hariprasad Chaurasia, Ustad Shaukat Hussain, Shri Rahul Sharma, Smt Manju Mehta, Pandit Birju Maharaj, Smt Shubha Mudgal, Ustad Rashid Khan, Ustad Amjad Ali Khan, Shri Aman Ali Khan, Shri Anoop Jalota, Shri Ayaan Ali Khan, Pandit Krishna Mohan Bhatt, Pandit Rajan Mishra and Pandit Sajan Mishra, Shri Trilok Gurtu and other legends.

The show begins at 8 pm and continues beyond 2 am. It is an atmosphere that has to be experienced. Words cannot describe it. Music’s power is to be felt. It can move you ! The legends can take you another world.
The maximum crowd consists of youth only ! So we are mistaken that youth does not love classical music.

If you are in Ahmedabad or near Gujarat, take my word – do not miss it ! Come and experience Saptak

Saptak Schedule

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