Mobile Web Vs Native App – One of the most interesting debate in the recent times ! However, gradually, it seems that Mobile Native App has proven to be an preferred choice by both consumers and enterprise mobility technologists.
Venture Beat declared that the mobile war is over and the app has won: 80% of mobile time spent in apps. According to app analytics firm Flurry, which tracks app usage on a staggering 300,000 apps on over a billion active mobile devices, Americans spent an average of 158 minutes each and every day on smartphones and tablets. Two hours and seven minutes of that is in an app, and only 31 minutes is in a browser, surfing the old-school web
Native Apps offer rich User Experience, intuitive features, integration with multiple systems and stronger encryption for Enterprise Companies.
Leading retail companies prefer Native Apps over Mobile Web to drive special promotions and deals, give product information, leverage loyalty programs also provide added features such as games and interactive tools related to their brands.
Interestingly HTML5 is a useful tool for creating Hybrid Mobile Apps.