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Union Bank Of India has recently re-branded itself. It has got a new contemporary logo. In keeping with the relaunch, it has unleashed a new cross-media campaign.
It is the classic relationship ad. Yet it is effective and it works. It has touches you!
Today is September 11, 2008. It is seven years since one of the most tragic incidents of the recent times.
Anniversaries are time to reflect and introspect. The world and US has moved on since Sep 11, 2001. America has changed attention from Osama to Obama. Coincidentally, ‘Change’ is Obama’s mantra for America!
Change is the only permanent thing!
A great quote for “Live To Give” Concept:
“We make a living by what we get, but we make a life by what we give.”
– Winston Churchill
Today is the last day of the holy Jain Festival – Paryushan. All Jains seek forgiveness today and the day is marked by worship and fasting across the world.
All Jains seek forgiveness through sharing cards and expressing ‘Micchami Dukkadam’. The following is one such example:
મિચ્છામી દુક્કડ્મ
खामेमी सव्वे जीवा,
सव्वे जीवा खमंतु मे,
मित्ती मे सव्वे – भूएसु,
वेरं मज्झ न केणई l
સર્વે જીવોને હું ખમાવું છું.
બધા જીવો મને ક્ષમા આપો..
આ જગતમાં રહેલા સર્વ જીવો સાથે મારે મૈત્રી છે.
કોઈની સાથે મારે વેર નથી..
On this auspicious occasion, after the Paryushan and Samvatsari Pratikraman,
we wish you all Micchami Dukkadam!
We ask forgiveness for any harm we may have caused you,
by thoughts, words or actions, knowingly or unknowingly.
Micchami Dukkadam
