Ad Review

I was watching TV yesterday night and was pleased to note the following Ads. They are good.

Tata – Remember : It continues the same spirit of the earlier Tata Dicor ads.

Airtel : Wonderful execution and special treatment of a simple idea. Relationships win !

Limca : This ad is not very new. But the music is good and the ad is refreshing. Sushma looks wonderful.

The All Time Favorite Books – My Must-Read List

I am a voracious reader and I have diverse taste in reading. In my MBA days, library was my home.

The other day, my friend asked me for a list of my favorite books. It was a difficult task. The favorites change over a period of time. But I realized that there are a few books that remain a must-read for me. I have often recommended these books to people. And ultimately, the wisdom lies in a few good books.

So here are the books that have inspired me and influenced my thinking:

Best Of The Best

The 7 Habits of Highly Effective People
Stephen R. Covey
My Favorite Self Management Book

The Dale Carnegie Collection
The only self-help books that you will ever need !

The Alchemist
Paulo Coelho
The Power of Dreams

The Fountainhead
Ayn Rand
Philosophy of Values. Love Story

My Experiments With Truth
Gandhi’s Biography

Management Books / MBA Books

Built To Last
Jim Collins and Jerry I. Porras
A Management Book which is Built To Last

Good To Great
Jim Collins
Management Concepts

The Goal
Eliyahu Goldratt
A Thought Provoking book on Project Management

Its Not About Luck
Eliyahu M. Goldratt
Sequel to The Goal

The Tipping Point
Malcolm Gladwell
The power of Word of Mouth Marketing

Snapshots from Hell : The Making of An MBA
Peter Robinson
An wonderful journey !

Made In America
Sam Walton
An amazing book!

Nuts!: Southwest Airlines’ Crazy Recipe for Business and Personal Success
Kevin Freiberg & Jackie Freiberg

Maverick
Ricardo Semler

The Art Of War
Sun Tzu
The final word on Strategy

What They Do Not Teach You At Harvard Biz School
Mark H. McCormack

Focus
Al Ries
The Power of focus in marketing

The High Performance Entrepreneur
Subroto Bagchi
An insightful and experience-rich book on Entrepreneurship

Inspiration / Self-Help / Philosophy

Men Are From Mars, Women Are From Venus
John Gray
A must read !

The Bhagvad Gita
Classic Gyan for life

Man’s Search For A Meaning
Viktor Frankl’s
The story of a survivor from a Concentration Camp.

Fish! for Life: A Remarkable Way to Achieve Your Dreams
Stephen C. Lundin, John Christensen, Harry Paul

The Secret
Rhonda Byrne
Self Help, Laws of Attraction

The Diary of A Young Girl
The journal of Anne Frank when she was in hiding for two years.

It’s Not About the Bike: My Journey Back to Life
Lance Armstrong & Sally Jenkins

Biographies / History / General

Jinnah – The Man Who Divided India
Rafiq Zakaria
Jinnah’s Biography – Read It To Get Surprised

It Happened In India
Kishore Biyani
The Rise of Retail and Biyani

The Richest Man In Bablyon
Personal Finance

Freedom At Midnight
Dominique Lapierre and Larry Collins

Roots And Wings
Raksha Bharadia
A wonderful handbook on parenting

Fiction

Midnight’s Children
Salman Rushdie

The Namesake
Jhumpa Lahiri

The Da Vinci Code
Dan Brown

Eleven Minutes
Paulo Coelho

The Train To Paksitan
Khushwant Singh

Shantaram
Gregory David Roberts

King of Good Times Vijay Mallya Wins Gandhi’s Prize Memorabilia

King of Good Times Vijay Mallya Wins Gandhi’s Prize Memorabilia. Gandhians will be shocked but it is fair. He has made the bid and won it legally. Do not blame his wealth to his liqour – the country allows people to produce, sell and drink it.

Blame the people from whom this memorabilia went. It was with some custodians who did not do their duty.

Hey Ram – Gandhi would not care about this auction !

‘Jai Ho’ Influences English Language!

‘Jai Ho’ is the new mantra for possibilities across the world. It is everywhere! Thus Danny Boyle’s movie ‘Slumdog Millionaire‘ is influencing English language.

Global Language Monitor (GLM) is an organization that documents, analyzes and tracks trends in language the world over, with a particular emphasis upon Global English. According to it, ‘Jai Ho!’ and ‘Slumdog’ from Slumdog Millionaire top the 2008 list of words from Hollywood that most influenced the English Language in 2008.

Other interesting statistics from 2008 by Global Language Monitor:

Top Words:
1. Change
2. Bailout
3. ObamaMania

Top Phrases:
1. Financial Tsunami
2. Global Warming
3. “Yes, We Can!”

Top Names:
1. Barack Obama
2. George W. Bush
3. Michael Phelps

http://www.languagemonitor.com/

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