InfoStretch – Mob4Hire Offer Seamless Mobile Handset And Application Testing Solutions

Press Release of Our New Partnership:

InfoStretch, a global provider of outsourced mobile development, testing and certification services and Mob4Hire, the largest real world; crowd sourced testing and market research community for mobile apps, announced today that they have entered into a professional services agreement that will deliver effective and efficient mobile handset and application testing solutions for enterprise mobile developers. The agreement involves a co-marketing platform that will address the unique testing needs of enterprise mobile applications by offering a global reach of handset and application testing by real people, on real phones all around the world.

“As the age of the app store matures and grows, we are seeing more enterprise customers reaching out to us to add our unique offer to their development and testing needs,” said Stephen King, CEO, Mob4Hire. “Our partnership with InfoStretch adds depth and breadth to our offer and is a perfect complement for large projects that require additional strategic and project management value.” added King.

“We are thrilled to partner with Mob4Hire and be able to offer robust testing solutions to enterprise customers, who need comprehensive test coverage on global devices that are tested in real-time by real people in real locations,” said Rutesh Shah, CEO – InfoStretch Corporation. “What the enterprise customers are looking for today is to leverage the crowd sourcing platform with an expert partner like InfoStretch who manages all of the testing needs and can make strategic recommendations that will help enterprises reach into new markets efficiently. Together, we are offering improved service that will help customers reduce the cost and time required to do testing.” Shah added.

Mobile fragmentation is currently estimated to be a $3 billion problem. It occurs when mobile software developers are faced with the onerous task of ensuring that their software works properly on the 25,000 different handsets, 700 different networks and the multitude of operating systems, platforms and browsers. This requires detailed, location-specific testing on the part of the mobile developer community in order to bring their product to market. The plethora of mobile applications has created a tremendous groundswell of activity in mobile software, and companies such as Mob4Hire and InfoStretch have been created to help solve this daunting task.

About InfoStretch
InfoStretch is a leader in outsourced Mobile Application Development Testing and Certification Services. InfoStretch also specializes in Enterprise application Testing, QA and Test Automation Services with specific emphasis on Enteprise 2.0 and Cloud Infrastrufcutre based SaaS applications. InfoStretch delivers high-quality, reliable and cost effective services to clients throughout the US, Europe and Asia-Pacific. The company specializes in delivering outsourced business solutions that command deep technology knowledge, process proficiency and domain expertise.

For more information, visit http://www.infostretch.com

About Mob4Hire
With tens of thousands of mobile users on over 330 operators in 105 countries worldwide, Mob4Hire (http://www.mob4hire.com) is the largest real world; crowd sourced testing and market research community for mobile apps. By incorporating user feedback and in market testing to developers, we help make mobile software better. Mob4Hire significantly reduces mobile application testing costs and reduces time to market by connecting developers with eager, lower priced, crowd sourced testers and focus groups. Mob4Hire also provides their unique micro-payment crowd-sourced MAAP technology (Mob4Hire as a Platform) to developer networks and app stores such as O2 Litmus to allow for private labeled communities to be added to Carrier and Handset Manufacturer enterprise systems. Founded in 2007, Mob4Hire is headquartered in Calgary, Alberta, Canada with offices in Victoria, British Columbia, and London, U.K.

PCOs, Grocery Shops, Retired Teachers Offer Banking Services

Reserve Bank of India (RBI) has allowed banks to appoint the following entities as banking correspondents:

– Individual kirana (grocery)/medical /fair price shop owners
– Individual Public Call Office (PCO) operators
– Agents of Small Savings schemes of Government of India/Insurance Companies
– Individuals who own Petrol Pumps
– Retired teachers and
– Authorised functionaries of well run Self Help Groups (SHGs) linked to banks

The above move will ensure access of banking services to more and more people. It will also open possibilities for digital commerce and technological innovations in BFSI Sector.

Telecom Companies would have loved to be a part of this endeavor as they had the right infrastructure and capabilities which could have been easily leveraged. It could have helped increase their ARPUs as well.

Related Article: MediaNaama

The Best of 2009

The attention spans are reducing. The media channels are increasing. So how do we get notice? That is the challenge of every marketer.

These days, I have already started getting emails, reports and feeds for The Top 2009 List, The Best of 2009, Things To Watch Out In 2010. I think I also supported one such post – Best Smartphones. Not to forget, that the title of this piece 🙂

But what counts? Being First or Being The Best? Breaking News or Insightful Detailed Analysis ? I think the answer is obvious!

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