Good ideas need good marketing as well.
The power of internet and social networking is being realized by all organizations. Everyone knows the role played by internet for Brand Obama. NGOs, Political Parties are using social networking sites and internet for promotion of their vision and ideas. Brand Managers create communities on Facebook and Orkut to connect with their customers, get insights and strengthen brand loyalty.
Now, The Pope has embrace the social networking space. The Vatican has launched its own channel on YouTube to keep viewers up to date with the ideas and activities of Pope Benedict XVI. The official statement said that they are celebrating the capacity of the new technologies to foster and support good and healthy relationships and various forms of solidarity.
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