The wait is over! The official launch of iPhone in India is near.
Vodafone has formally started the booking for iPhone in India.
Today’s The Times of India carries a front page ad for the same.To book iPhone, SMS IPHONE to 56789.
Pretty Smart Marketing work by Vodafone to beat Bharti’s Airtel.
Update : Tajender Singh Virk informed me that Bharti is also booking iPhone. SMS iPhone to 54321.
The concept of booking reminds me of early days of booking for Bajaj Scooter, Maruti and TV.
But Apple has created a cult and that is a dream of every marketer!