Its KBC Time folks!
The show that changed the fortunes of Star Plus in India and resurrected the career of Amitabh Bachchan is back with new energy, new look, new strategy and of course, new host – Shah Rukh Khan. The media has already done great service to KBC by highlighting SRK and Amitabh cold war.
KBC3 is live at www.kbclive.com. The site sports an energetic look in its new colors. One can play KBC Online, download wallpapers-ringtone, get show updates etc. It also has used Web 2.0 elements for social networking. The main highlight is definitely going to be the SRK Blog and content build around him.
Star Plus has shown that it is going full guns for KBC3. The promo videos and TVCs have been amazing so far and got thums-up from all. It is a refreshing change and quite creative. It is also one of the most debated ads on Agencyfaqs.com. Star is also heavily inserting KBC content in its soap for cross promotion. Will the show live upto the hype? We will know on Jan 22 9pm.