Presentation Skills

I was surfing for some information and I came across one of my old presentations on Presentation Skills. One of my subordinates had uploaded it on the net for the benefit of all. I was glad and realized that the principles remain true.

I have embedded it here.

Mckinsey Mind

Google Chrome for Mac

Google Chrome for Mac is out !

I downloaded it. It was quick. The browser looks clean and is fast. It has some features of Safari - when you open a tab, it shows gallery of recently opened sites. Let me try it out for a few days.

Check its features here!

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InfoStretch - Mob4Hire Offer Seamless Mobile Handset And Application Testing Solutions

Press Release of Our New Partnership:

InfoStretch, a global provider of outsourced mobile development, testing and certification services and Mob4Hire, the largest real world; crowd sourced testing and market research community for mobile apps, announced today that they have entered into a professional services agreement that will deliver effective and efficient mobile handset and application testing solutions for enterprise mobile developers. The agreement involves a co-marketing platform that will address the unique testing needs of enterprise mobile applications by offering a global reach of handset and application testing by real people, on real phones all around the world.

“As the age of the app store matures and grows, we are seeing more enterprise customers reaching out to us to add our unique offer to their development and testing needs,” said Stephen King, CEO, Mob4Hire. “Our partnership with InfoStretch adds depth and breadth to our offer and is a perfect complement for large projects that require additional strategic and project management value.” added King.

“We are thrilled to partner with Mob4Hire and be able to offer robust testing solutions to enterprise customers, who need comprehensive test coverage on global devices that are tested in real-time by real people in real locations,” said Rutesh Shah, CEO - InfoStretch Corporation. “What the enterprise customers are looking for today is to leverage the crowd sourcing platform with an expert partner like InfoStretch who manages all of the testing needs and can make strategic recommendations that will help enterprises reach into new markets efficiently. Together, we are offering improved service that will help customers reduce the cost and time required to do testing.” Shah added.

Mobile fragmentation is currently estimated to be a $3 billion problem. It occurs when mobile software developers are faced with the onerous task of ensuring that their software works properly on the 25,000 different handsets, 700 different networks and the multitude of operating systems, platforms and browsers. This requires detailed, location-specific testing on the part of the mobile developer community in order to bring their product to market. The plethora of mobile applications has created a tremendous groundswell of activity in mobile software, and companies such as Mob4Hire and InfoStretch have been created to help solve this daunting task.

About InfoStretch
InfoStretch is a leader in outsourced Mobile Application Development Testing and Certification Services. InfoStretch also specializes in Enterprise application Testing, QA and Test Automation Services with specific emphasis on Enteprise 2.0 and Cloud Infrastrufcutre based SaaS applications. InfoStretch delivers high-quality, reliable and cost effective services to clients throughout the US, Europe and Asia-Pacific. The company specializes in delivering outsourced business solutions that command deep technology knowledge, process proficiency and domain expertise.

For more information, visit http://www.infostretch.com

About Mob4Hire
With tens of thousands of mobile users on over 330 operators in 105 countries worldwide, Mob4Hire (http://www.mob4hire.com) is the largest real world; crowd sourced testing and market research community for mobile apps. By incorporating user feedback and in market testing to developers, we help make mobile software better. Mob4Hire significantly reduces mobile application testing costs and reduces time to market by connecting developers with eager, lower priced, crowd sourced testers and focus groups. Mob4Hire also provides their unique micro-payment crowd-sourced MAAP technology (Mob4Hire as a Platform) to developer networks and app stores such as O2 Litmus to allow for private labeled communities to be added to Carrier and Handset Manufacturer enterprise systems. Founded in 2007, Mob4Hire is headquartered in Calgary, Alberta, Canada with offices in Victoria, British Columbia, and London, U.K.

Eko - Banking Simplified

PCOs, Grocery Shops, Retired Teachers Offer Banking Services

Reserve Bank of India (RBI) has allowed banks to appoint the following entities as banking correspondents:

– Individual kirana (grocery)/medical /fair price shop owners
– Individual Public Call Office (PCO) operators
– Agents of Small Savings schemes of Government of India/Insurance Companies
– Individuals who own Petrol Pumps
– Retired teachers and
– Authorised functionaries of well run Self Help Groups (SHGs) linked to banks

The above move will ensure access of banking services to more and more people. It will also open possibilities for digital commerce and technological innovations in BFSI Sector.

Telecom Companies would have loved to be a part of this endeavor as they had the right infrastructure and capabilities which could have been easily leveraged. It could have helped increase their ARPUs as well.

Related Article: MediaNaama

The Best of 2009

The attention spans are reducing. The media channels are increasing. So how do we get notice? That is the challenge of every marketer.

These days, I have already started getting emails, reports and feeds for The Top 2009 List, The Best of 2009, Things To Watch Out In 2010. I think I also supported one such post - Best Smartphones. Not to forget, that the title of this piece :)

But what counts? Being First or Being The Best? Breaking News or Insightful Detailed Analysis ? I think the answer is obvious!

Top 5 Business Smartphones & The Rise of Android

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CIO Sanity Savers listed 2009’s Best Business Smartphones. They are:
1.    BlackBerry Tour
2.    Apple iPhone 3GS
3.    Palm Pre
4.    HTC Touch Pro2
5.    Nokia E71

In another interesting news, the share of Android OS is rising. The Android OS already accounts for 11% of smartphone web traffic worldwide, according to the latest figures from market research firm AdMob. In the US, where the OS has had a head start, Android handsets were responsible for 20% of all smartphone traffic in October. The market leader is iPhone with 55% market share.

The Top 10 Consumer Mobile Applications for 2012 by Gartner

Gartner  has identified the top 10 consumer mobile applications for 2012. Gartner listed applications based on their impact on consumers and industry players, considering revenue, loyalty, business model, consumer value and estimated market penetration.

Though many of these Apps are in the market, they will all evolve and get refined and become better.

The Top Apps are:

1. Mobile Money Transfer
2. Location-Based Services
3. Mobile Search
4. Mobile Browsing
5. Mobile Health Monitoring
6. Mobile Payment
7. Near Field Communication Services
8. Mobile Advertising
9. Mobile Instant Messaging
10. Mobile Music

M-Pesa is one of the most popular and innovative money transfer concept. Citibank has already conducted trials of NFC in Bangalore in India. Interesting times ahead !

Ashwin  - Thanks for the Gartner Article!

The Smartphone Opportunity

Mobile Phone has become the primary screen for everyone. Smartphones are increasing their market share due to falling handset, affordable fixed data plans and evolving users.

The Economic Times reported that the Indian national smartphone market is estimated to be around 4 lakh units, the market has been recession-proof and is growing at around 70-to-80 %. Globally, analyst firm Gartner has estimated that smartphone sales will grow by 29% in 2009 to reach 180 million units, overtaking notebooks in total unit terms. At present, smartphones account for 14% of over-all mobile phone sales but it is estimated to reach 37% by 2012.

PC Players like Dell, HP, Acer, Asus are betting on smartphones for further growth. The rise in smartphones will create a huge demand for Mobile Software. The App Store has already fuelled the imagination of marketers and created business opportunities by redefining the mobile world. Already all the leading Internet brands are available as mobile apps. The real winners will be companies who will focus on their business strengths and marry it with the possibilities of mobile platform to create successful opportunities. Like the local pathology lab which will provide free pickup of blood samples on receipt of SMS from customers and send an intimation to field staff. Technological changes create new winners !

Perfecto Mobile & InfoStretch Partner To Offer End-To-End Mobile Testing Services

InfoStretch, a global provider of outsourced mobile development, testing and certification services and Perfecto Mobile, a leading provider of web-based access and automated testing solutions for mobile devices, today announced a new partnership to jointly offer end-to-end testing services for mobile carriers, content providers and mobile application developers.

By combining InfoStretch’s testing expertise, automation framework and global reach with Perfecto Mobile’s leading automated testing and remote device access technology, the companies now offer a unique end-to-end solution for a wide-range of testing needs through one single source. The joint solution enables mobile carriers to efficiently and comprehensively test and certify their pre-launched mobile devices.

The joint service includes the following testing features:

- Device Certification for pre-launched mobile devices.
- Usability & Compatibility Testing for devices and applications.
- Automated Testing across multiple handheld devices.
- Mobile Carriers and Network Testing.

“The Perfecto Mobile solution enables us to offer a more comprehensive range of services to our customers while increasing the flexibility and efficiency of our internal processes with automated testing” said Rutesh Shah, InfoStretch CEO. “After working with other technology solutions we found the Perfecto Mobile system to best fit the needs of our customers in emerging mobile markets for testing and certification.” added Shah.

“By partnering with InfoStretch we are now able to enhance our sales and marketing activities in many markets,” said Eran Yaniv, CEO, Perfecto Mobile. “In addition, we leverage our partnership with InfoStretch to scale up our professional services capacity and our ability to create customized automated testing solutions. With a proven track record and vast experience in the mobile testing market, InfoStretch is the ideal partner for us,” Yaniv added.

As part of the partnership, InfoStretch will offer Perfecto Mobile’s standalone solution to mobile carriers, service providers and mobile application developers in markets around the world, which will enable remote testing of pre-market handsets in a private cloud.

About InfoStretch Corporation
InfoStretch is a leader in outsourced Mobile Application Development Testing and Certification Services. InfoStretch also specializes in Enterprise application Testing, QA and Test Automation Services with specific emphasis on Enteprise 2.0 and Cloud Infrastrufcutre based SaaS applications. InfoStretch delivers high-quality, reliable and cost effective services to clients throughout the US, Europe and Asia-Pacific. The company specializes in delivering outsourced business solutions that command deep technology knowledge, process proficiency and domain expertise.

For more information, visit www.infostretch.com.

About Perfecto Mobile
Perfecto Mobile is global leading provider of remote access and automated testing solutions for mobile devices. The Perfecto Mobile’s Handset Cloud service enables developers and testers located anywhere in the world to access, via the Internet, a comprehensive range of the latest mobile handsets. Users can use the Perfecto Mobile handsets to develop, test, deploy and monitor their mobile applications and services. Perfecto Mobile also provides dedicated Private Handset Cloud systems for mobile operators, handset manufacturers, and independent software vendors. The Perfecto Mobile system provides a secure, online environment where users can access pre-and post-launch handsets for development, testing, and post-deployment service monitoring.

For more information, go to www.perefectomobile.com