About Me

Ashok Karania is the Enterprise Facilitator of Magnet Technologies, a software technology company based in Mumbai.

Ashok joined Magnet in August 2004, after consulting the organization for more than half a decade. He shares responsibility for Magnet’s day to day operations with his pal Nirav Mehta.

Magnet is gearing up for an exciting phase of rapid growth with Ashok at helm of affairs. He is responsible for company’s strategic planning, management, organization building and marketing efforts.

Prior to joining Magnet, Ashok worked with Henkel SPIC, the Indian subsidiary of German FMCG giant Henkel. At Henkel SPIC, he demonstrated exemplary sales performance in Mumbai, Pune & Nagpur. He was credited with turnaround of Western Maharashtra & Vidharbha region and building MIS driven systems.

He also consistently achieved sales targets, widened distribution, effectively managed new retail formats, launched key brands and attained 100% sales force retention.

Ashok graduated from Narsee Monjee College in April 1999 with specialization in Accountancy & Computer Applications. He was awarded the Jamnabai Narsee Shield for Best Student of Narsee Monjee College for his outstanding performance in academic and extra-curricular activities.

He completed his post graduation in management with specialization in marketing and finance from S P Jain Institute Of Management & Research, Mumbai in April 2002.

He can be caught watching the latest movie flick, when not involved in animated discussions on Magnet’s future strategies. Traveling, reading, music and philosophy are his key interests. Ashok’s articles have featured in publications like The Economic Times and Teens Today. He represented Henkel SPIC at ET Brand Equity Quiz.