11
Jan

Tata Nano Launch : A Day To Celebrate!

Tata Nano was launched yesterday at Auto Expo in New Delhi. The USD 2500 car is the world cheapest car and positioned as “People’s car”. Tata Motors, the company behind Tata Nano is planning to complete it portfolio by snapping Ford’s Jaguar and Land Rover, the iconic brands.

Tata Nano

A few thoughts for Tata Nano:

1. Tata Motor’s Nano launch is an important day for Indian Enterprise and Indian Auto Makers. It is a day no less important than Diwali, Eid and Christmas for visionaries. It is a day of celebration of Indian spirit, fulfilling a dream and changing the dynamics of Auto market. Cheers to Ratan Tata and his team.

2. The real surprise is that instead of celebrating, we are maligning Ratan Tata and Tata Nano. Never before in the history of Indian passenger cars, such a coordinated and high-pitch attack seen on a particular company. Anti-globalization, anti-industralization, environmentalists and media-savvy NGOs have been cooperating with politicians – a rare first. People did not criticize when Suzuki or Hyundai or Skoda.

3. Tata Nano has been criticized for pollution, clogging of roads, consumerism etc. But where was this criticism when all other car launches have been happening since years. Why target Tata alone?

Tata Nano is compliant will all the regulations of the land. Its safety levels are higher. It is Euro 4 compliant. And let us be aware that Autos, Taxis and other vehicles running on adulterated fuel pollute the environment more.

If Government of India has not cared for promotion of public transport, for development of roads-infrastructure through-out India, will blaming Tata solve the problem? Ratan Tata runs Tata Motors not Government of India.

4. Government of India today talks of Inclusive Growth. Will Tata Nano not fulfill dreams of millions of people in small towns and villages across the nation? Will Tata Nano not create multiplier effect in various parts of the nation? Will it no link towns and villages where public transport is not available or inconsistent?

5. Enam Securities’ Vallabh Bhansali recently said that Indians are succeeding all over the world, not India. And world is acknowledging achievements of India, not Indians. With each passing day, I am admire Vallabh Bhansali’s wise observation and see how true it is. I also recollect Indian Crab theory. Tata‘s will succeed all over the world as they are planning to expand their empire outside India. They have Jaguar and Rover now. We Indians will lose in form of jobs and multiplier industries – which will be the real loss. And that too when we have got Manmohan Singh and Chidambaram on our national scene.

6. How are competitors reacting? Maruti is acting like a loser and a passive player today. Hyundai is approaching wait and watch policy. Volvo MD and other foreign MDs have stated this as an important step of emerging countries and India.

7. Finally, Mr R K Pachauri. We celebrated your win. We think today was another day for our Indian victory. I hope your opinion will change.

Also check:

1. Tata Nano’s Vital Stats on Rediff
(Thanks – Ravi Sureka)

2. Nano is Beautiful by Gautam Chikermane in Indian Express

7 Responses to “Tata Nano Launch : A Day To Celebrate!”

Rakesh MenonJanuary 11th, 2008 at 2:11 pm

Truly agree with u there Ashok. An amazing concept executed effectively…Hats off to the entire team.

Rakesh MenonJanuary 11th, 2008 at 2:15 pm

Truly agree with u there Ashok. An amazing concept executed effectively…Hats off to the entire team.

» Tata Nano Launch : A Day To Celebrate!January 19th, 2008 at 4:03 pm

[…] skywardfire wrote an interesting post today onHere’s a quick excerptTata Nano was launched yesterday at Auto Expo in New Delhi. The USD 2500 car is the world cheapest car and positioned as “People’s car”. Tata Motors, the company behind Tata Nano is planning to complete it portfolio by snapping Ford’s … […]

Kartik MistryJanuary 24th, 2008 at 12:17 am

Re: #3, because since the Nano is less costly, people will try to buy 4 wheelers and will produce more traffic and pollution etc.

/me is going to buy ‘firefox bicycle’ instead!

Web Marketing guruJanuary 28th, 2008 at 3:13 am

Ya i am really agree with Ashok, if all kind of problem were with Tata Nano then why not the car manufacturer company launched this kind of car in market.

sumitJuly 17th, 2008 at 10:50 am

Truly agree with u there Ashok. An amazing concept executed effectively

chitranshMarch 25th, 2009 at 5:57 am

yar kuchb to nano ke bare batao